A

Ad Spend: The amount of money you allocate toward advertising campaigns.

Arbitrary to Necessary: The mindset shift from creating something generic to building a brand that is essential and desired by customers.

B

Brand Identity: The visual elements, values, and messaging that represent your brand to the world.

Brand Loyalty: The likelihood that customers will continue to buy from your brand.

c

Consignment: A business arrangement where goods are provided to a store to sell on behalf of the brand owner, with payment made after the items sell.

Creative Assets: Files, logos, designs, and other elements that visually represent your brand.

d

DTF Transfers (Direct-to-Film): A printing technology used to transfer images directly onto fabric using heat and pressure.

e

E-Commerce: The act of selling products online through an e-commerce platform or website.

Embroidery: A method of decorating fabrics using needle and thread to create logos, designs, or text.

f

Fulfillment: The process of handling orders, including inventory management, packaging, and shipping.

g

Gang Sheets: A method of printing multiple designs on a single sheet to save on production costs.

h

Heat Press: A machine that uses heat and pressure to apply transfers, vinyl, or other materials onto fabrics.

i

Intellectual Property: Legal protections for creations like logos, brand names, and designs that prevent unauthorized use.

j

Job Sheet: A document outlining the details of a print job, including product specifications and customer instructions.

k

Key Customer: A customer who plays an essential role in the growth or success of your brand, often through repeat business.

l

Loyalty Programs: Incentives given to repeat customers to encourage brand loyalty, such as discounts or rewards.

m

MOQ (Minimum Order Quantity): The smallest quantity of products that a manufacturer or distributor will allow you to purchase at a time.

n

Niche Market: A focused segment of the market that is specifically targeted by your brand.

o

Outsourcing: Hiring third-party companies or contractors to handle specific tasks or processes, such as printing, fulfillment, or marketing.

p

Print-on-Demand: A business model where products are created and shipped only after a customer orders them.

Prototyping: The process of creating samples or early models of your products for testing and feedback.

q

Quality Control: The process of ensuring that products meet specific standards before they are shipped to customers.

r

Retail Pricing: The price at which a product is sold to the consumer, usually higher than wholesale to cover overhead and make a profit.

s

Stock Photos: Pre-made images purchased for use in marketing, advertising, and social media content.

Sourcing: The process of finding suppliers or manufacturers for materials, products, or services.

t

Tagline: A short phrase or slogan that captures the essence or mission of your brand.

Trade Show: An event where brands and manufacturers display their products to potential customers, distributors, and partners.

u

Upselling: The practice of encouraging customers to purchase higher-end or additional products.

v

Vintage Look: A style that imitates designs or aesthetics from previous decades, often used in apparel to appeal to nostalgia.

w

Wholesale: The sale of goods in large quantities at a lower price to retailers or distributors.

x

X-Factor: A unique element of your brand or product that sets it apart from competitors.

y

Yield: The return on investment (ROI) you receive from advertising, marketing, or production efforts.

z

Zero Waste: A manufacturing or packaging philosophy that aims to minimize waste and environmental impact, often through sustainable sourcing and production practices.